Reputazyon

Market Research
> Conjoint Analysis Surveys

Include as many participants in your survey as you like, potentially 1000s.

Participants can self-enrol from a sign-up webpage – e.g. great for ‘convenience’ or ‘snowball’ sampling. Or, if you know people’s email addresses, you can enter them into 1000minds, and they’ll be invited to take part.

A conjoint analysis survey consists of questions involving trade-offs between pre-specified attributes.

Participants’ answers determine, via the PAPRIKA pairwise comparisons method, their individual ‘part-worth utilities’, representing the relative importance (weights) of the attributes, and on average for the group.

Utilities can be used to rank concepts (alternatives being considered), and it’s easy to compare participants’ rankings, utilities and answers to survey questions.

 

A fun demonstration!

The following link is to a conjoint analysis survey set up for helping you to choose a breed of cat as a pet! This light-hearted example neatly demonstrates many of 1000minds’ features from a survey participant’s perspective.

app.1000minds.com/survey/157/cats-demo

Of course, 1000minds is used for much more ‘heavy-weight’ applications – in all sectors, including healthgovernmentbusinessnonprofit and academic.